PERSUASIVE CAMPAIGN PROJECT
COVID 19 VACCINATION
Part I.
Topic - Exigence & Invention
Exigence
This campaign is to convince or persuade the audience to get vaccination of covid 19. Our target audience are the travelers, as we all know daily a huge number of people travel with in the country for different reasons, so we can easily target them on public places like airports, railway stations, bus stations, toll plaza and other public transport areas.
Invention
Our focus is to educate the target audience about this disease and its presence.
Its causes and how it is going to affect them directly and indirectly.
How they can save themselves, their family and their future generations.
Then we will motivate them to get the vaccine as soon as possible.
Part II.
Audience Analysis
The target audience is the daily travelers who travel within the country, they are more prone to spread this disease from one area to another and they miss most of the governmental campaigns and news so therefore we see most of the travelers don’t follow SOPs. By targeting travelers, we can easily spread our message in all over the country and the state, from one place.
There can be multiple groups of peoples in our target audience such as those hesitates, who didn’t get enough awareness or time to get vaccine and those who have misinformation. So, this campaign will act accordingly to those groups of people.
Part III.
Preliminary Strategy
The first goal for the campaign is to educate the target audience by spreading awareness of this dieses that how dangerous and deadly it is through pamphlets at public places like airports, railway stations, bus stations, toll plaza and other public transport areas. Pamphlets consists of different quotations and guidelines of what are the short term and long-term consequences they can face by this disease and how they can secure themselves and their future and family. so, in the next phase after showing the consequences like the death ratio unemployment ratio and the pain of losing our loved ones we then can easily motivate them to secure themselves by getting vaccine.
The hurdles or the obstacles we can face is the timing issue because everyone there have less time to interact with these types of activities so therefore, we can take help from the transporters that nobody is allowed to get a ticket without vaccination card and we should keep our guidelines as precise as we can.
THANKYOU!
